NORTHGUARD INSURANCE BROKERS
YEAR
2024
INDUSTRY
Insurance industry
SERVICES
Brand research
Logo design
Brand identity
Northguard Insurance Brokers (NIB) is an insurance brokerage that also provides business strategy consultation and solutions to help businesses grow and thrive in today’s markets.
NIB was in a need of a recognizable brand where it not only reflects their business model but was also print-friendly, identifiable, and invoked a feeling of elegance.
This project focused primarily on creating a logo for their business, and went through many stages of refinement to reach the distinctive “N” logo they use today. The client wanted a geometric-yet-simple design that stood out no matter what medium it was viewed in. The layered N logo represents the many levels of services they can provide to businesses.
Ultimately Northguard Insurance Brokers were very satisfied with the design and are now using it on social media, business cards, letterhead, and more.
COLOR PALETTE
TYPOGRAPHY
LOGO DESIGN