EYE LAB

Eye Lab is an Optometrists’ practice based out of Scottsdale, Arizona.

At the time, they were a new practice that needed a complete brand design from the ground-up. The goal was to create a brand to represent the owner personally, and speak to their audience. Design work included a logo and a wireframe and prototype website that would provide info on their various optometry procedures and showcase their practice with photos of their workplace - all backed with imagery of the beautiful Arizona landscape.

The client wanted to portray their brand in a unique way, particularly incorporating their beloved pet cat Simba (no relation to the lion).

This project won an award internally within my then-employer for the “Most Satisfied Client” in 2021 due to the success of the design - the client loved it, and saw increased business as a direct result of this brand and website.