BOUKA
PERFORMANCE & WELLNESS

YEAR

2023

INDUSTRY

Sports and wellness

SERVICES

Brand research

Logo design

Brand identity

I was lucky to get the opportunity to work with the former CFL defensive back Elie Bouka, helping him design a brand for his new Performance & Wellness athletics centre. They specialize in building strength, athletic conditioning, and speed development for football, hockey, and lacrosse athletes.

The goal behind this brands design was to create a clean and simple logo representing movement as well as Elie’s initials. The colours chosen to represent this were his favourite colour which is red, and cultural aspects integrating elements of the flag of Togo, Africa, where his family comes from.

The brand has helped Elie gain recognition from many aspiring athletes wanting to join and develop their careers. In addition, the brand represents his podcast where he interviews other professional athletes to share their experiences and talk about athletics-related topics.

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