ASTARZ VOLLEYBALL

YEAR

2024

INDUSTRY

Sports

SERVICES

Brand research

Logo design

Brand identity

AStarz Volleyball is a club in Calgary, Alberta which specializes in girls youth volleyball training and coaching.

AStarz was founded by a former pro-volleyball player who wanted to help pass along her skills and knowledge to other athletes. The club specializes in volleyball training and youth camps for girls with an interest in pro-volleyball.

The project I worked on with them involved refreshing their logo design in a way that represents their brand more accurately for their demographic, be easily recognizable, and look great on apparel such as team uniforms. The client ultimately wanted a logo that was bright and identifiable (using their favorite shades of pink), and captured the sport and the name into a unified icon, providing a unique and cohesive look.

COLOR PALETTE

TYPOGRAPHY

LOGO DESIGN

apparel DESIGN